women in conservation

JSR X IFAW: Women in Conservation: Dubai Expo 2020 provided the perfect backdrop for JSR's collaboration with IFAW, the Ministry of Climate Change and Environment, the Environment Agency - Abu Dhabi, and Cartier. "Women in Conservation" wasn't just a project, it was a movement. We brought together a global network of badass women who are literally saving the planet – protecting endangered species, empowering communities, and fighting for a sustainable future.

My role? As the creative force behind the project, I crafted a visual language that captured the energy and urgency of their work. From the landing page to the exhibition stand, every design element was infused with a sense of purpose and impact. Think bold graphics, vibrant colours, and a touch of JSR magic. We weren't just showcasing these women; we were amplifying their voices and celebrating their unwavering commitment to conservation.

WOMEN IN CONSERVATION, LET'S GET TO WORK.

JSR's vision for the art direction was to create a powerful and immersive experience that celebrated the achievements of these women while inspiring others to join the movement.

IG STORY 1

IG STORY 2

WOMEN IN CONSERVATION, LET'S GET TO WORK.

WOMEN IN CONSERVATION, LET'S GET TO WORK. WOMEN IN CONSERVATION, LET'S GET TO WORK.

WOMEN IN CONSERVATION, LET'S GET TO WORK.