electric driving made easy
JSR X Allianz: A high-octane collaboration that redefined what it means to be an electric car brand.
ELECTRIFY
I wasn't just a freelancer; I was Allianz's creative partner, their secret weapon in the race to electrify the automotive world.
For two years, I was embedded in their ElectriX brand, shaping its DNA from the inside out. Think of it as a head-to-toe makeover: I crafted a vibrant color palette, infused it with dynamic textures and gradients, and developed a signature ombre typeface that became synonymous with the brand.
brochure development 
But it went beyond aesthetics. We strategised, conceptualised, and executed across every touchpoint. Social media campaigns, jaw-dropping OOH takeovers, immersive websites and landing pages, print collateral that begged to be touched – we left no stone unturned.
JSR X Allianz: We supercharged the brand and took it for a spin.
brand development We're talking a logo that captured the essence of motion, a color palette that evoked both power and sustainability, and a tagline that distilled the brand's promise into a single, electrifying statement.
But the devil was in the details. We obsessed over custom iconography, weaving in those signature gradient flourishes that became synonymous with ElectriX. Every element, from the smallest icon to the boldest headline, worked in perfect harmony to create a brand that felt as innovative and dynamic as the cars themselves.
Client
Allianz
Year
2023 - 2024
WEB development 
ElectriX: A Holistic Rebranding for the Digital Age
In the ever-evolving landscape of web development and design, where UI reigns supreme, ElectriX is poised to redefine its brand identity with a bold, holistic approach. This rebranding strategy seeks to seamlessly integrate every facet of the brand, from its online presence to its visual language, creating a cohesive and impactful experience for its audience.
