electric driving made easy
JSR X Allianz: A high-octane collaboration that redefined what it means to be an electric car brand.
ELECTRIFY
I wasn't just a freelancer; I was Allianz's creative partner, their secret weapon in the race to electrify the automotive world.
For two years, I was embedded in their ElectriX brand, shaping its DNA from the inside out. Think of it as a head-to-toe makeover: I crafted a vibrant color palette, infused it with dynamic textures and gradients, and developed a signature ombre typeface that became synonymous with the brand.
But it went beyond aesthetics. We strategised, conceptualised, and executed across every touchpoint. Social media campaigns, jaw-dropping OOH takeovers, immersive websites and landing pages, print collateral that begged to be touched – we left no stone unturned.
JSR X Allianz: We supercharged the brand and took it for a spin.
brand development We're talking a logo that captured the essence of motion, a color palette that evoked both power and sustainability, and a tagline that distilled the brand's promise into a single, electrifying statement.
But the devil was in the details. We obsessed over custom iconography, weaving in those signature gradient flourishes that became synonymous with ElectriX. Every element, from the smallest icon to the boldest headline, worked in perfect harmony to create a brand that felt as innovative and dynamic as the cars themselves.
Client
Allianz
Year
2023 - 2024
